Partners, (, was founded by the Media Authority of Rhineland-Palatinate (LMK) in December 2006 as a not-for-profit Ltd. The legal basis is §31/1 of the State Media Law: “The LMK can also establish an agency for the promotion of media literacy or participate in such an agency.” The agency is commissioned by its company member LMK and mandated by the Ministry of Education, Science, Youth and Culture Rhineland-Palatinate (MBWJK).

The work of derives from the responsibility of the State Media Authorities for the protection of minors in the media. This not-for-profit organisation therefore develops, realises and evaluates offerings in practical media training for various educational sectors in Rhineland-Palatinate. Among the partners are day-care centres, schools and extra-curricular school programmes, teacher-training institutes and universities, agencies for youth work, and adult education institutions. In diverse workshops, all target groups and age brackets are offered suitable learning opportunities and options for experimentation with new educational models and conceptions.

The participants in our programmes include persons of all ages: children and adolescents, parents, adults, teachers, social educators, students, university teachers, and other multipliers. is specialised in practical projects in the areas of audio, video, and multi-media (TV, film, radio, radio plays, internet, mobile phone applications, etc.) and has cultivated long-term partnerships in education and continuing education. The organisation’s trainers visit the clients on location, providing comprehensive services: media education competence, conceptions tailored to specific needs, and appropriate technical equipment. Due to its activities in diverse educational sectors, has particular expertise in areas of interface, such as the junctures between day care and schools, schools and vocational training, formal and informal educational structures, professional training and practical work contexts of teachers and educators.

Contact and address

Daniel Zils (media educator) gGmbH
Josefsstrasse 14
55118 Mainz
Tel: +49 61 31 498 77 63
Fax: +49 17 66 46 05 76 5

Média Animation ASBL

A Media and multimedia education resource centre in Belgium

Media Animation ASBL is the media and multimedia education for the Belgium French-speaking Community’s private education. It is recognized and subsidized by the Minsitry of Education and Ministry of Culture. It was granted crucial funding to implement research, information, training and educational publication. Media Animation’s mission is to support operators in the field of education along two complementary action lines : Consultancy, audiovisual and multimedia production : professional production support to operators in the cultural and educational fields. Media and multimedia education : raising awareness with political authorities and education authorities, training teachers and educational mediators (social workers, educators,...), publishing educational works, setting up research actions.

Media Animation’s education team
By actions and partnerships across the Council of media education, educational tools, research and training methods affect the whole French-speaking educational community.

A relevant offer of continuing Education
Media Animation is proposing a lot of diversified activities and trainings to enable young people to become critical users of media and actors of media communication.

To keep informed and be equipped
Media Animation is proposing a lot of tools and pedagogical publications. A library specializing in media and media literacy is also available.

A center of educational research
Programs of action researches are involving local stakeholders of media literacy with the aim to provide educative ideas and to develop media education.

Infrastructures to educate to media and multimedia
Media Animation provides a multimedia classroom and MediaLab for the actors of education.

A network of education partners
Media Animation based its expertise through a network of educational partners from Belgium and abroad.

European projects
Media Animation coordinates and participates in different EC funded project : Educaunet, Media-educ, Mediappro, Euromeduc.
Media Animation works actively to create a European network for media literacy and is an active member of the steering group of the European Charter for Media Literacy.

Contact and address

Paul de Theux (Deputy Director) and Catherine Geeroms (Trainer)
Média Animation asbl
Avenue Emmanuel Mounier 100
1200 Bruxelles - Belgium
Tél : +32 2 256 72 30
Fax : +32 2 245 82 80
Mailto: and

University of Florence, Faculty of Education

The University of Florence is one of the largest institution of higher education in Italy, with about 60.000 students and a number of departments and faculties among which the Faculty of Education (FoE). The FoE provides several courses and masters in the fields of K-12 education, professional and vocational training, multicultural education, adult education, lifelong learning, e-Learning and educational technology, social inclusion and special education. The FoE has been collaborating with the Ministry of Education and other local public bodies concerned with education, and also with the private sector. In particular, major research activity and projects are underway in the fields of educational methods and technologies, new media and education, thanks to the Educational Technology Laboratory (ETL, Laboratorio di Tecnologie dell’Educazione - LTE).

The ETL involves academics, scholars and practitioners into research and educational activities on e-learning, instructional design, computer supported collaborative learning (CSCL), web based training, and mobile learning. The ETL has been involved in several public initiatives concerning teachers training in Education and ICT. In 2008-2010 the lab was involved in the EU project ENSEMBLE ( aimed at testing mobile technologies and methods to promote the social inclusion of disadvantaged people.
ETL home page:
ETL People – Antonio Calvani, Maria Ranieri, Antonio Fini, Giovanni Bonaiuti, Laura Menichetti

Contact person

Maria Ranieri
University of Florence, Department of Education
Educational Technology Laboratory
home page:

Project Staff and Collaborators

Isabella Bruni, PhD Student, University La Sapienza, Rome

Laura Casalini, Graduated Student, Faculty of Education, University of Florence

Institute of Education, University of London

The Institute of Education (IOE) is a postgraduate college of the University of London and an internationally respected research centre in the field of education. The IOE was ranked number one in the UK for education research by the most recent Research Assessment Exercise, and scored a 93% rating in the 2009 National Student Survey, placing it fourth in the country for student satisfaction. The IOE offers an exceptionally wide range of masters and doctoral degrees to professionals in the field of education and related social sciences. It has first-class support services and is home to the largest education library in Europe. International students receive dedicated support from the IOE, while the diverse IOE community provides a valuable multicultural learning environment. The IOE works with a range of partners regionally, nationally and internationally.

The IOE hosts the London Mobile Learning Group (LMLG) founded and convened by Prof. Norbert Pachler. The LMLG (, an international interdisciplinary group of researchers from the fields of education, cultural and media studies, (social) semiotics, pedagogy, educational technology, work-based learning and learning design. The group is spearheading efforts in theory building in the field of mobile learning internationally. It comprises an international group of scholars which has developed a theoretical framework for mobile learning around the notion of a socio-cultural ecology. One significant output of the work of the LMLG to date, together with numerous papers at conferences, journal articles and special issues (incl. the International Journal of Mobile and Blended Learning), is an authored book: Pachler, N., Bachmair, B. and Cook, J. (2010) Mobile learning: structures, agency, practices. New York: Springer which sets out a coherent theory of mobile learning including a framework for planning and analysing examples of mobile learning projects and practice.

Contact persons

Profs Norbert Pachler and Ben Bachmair
Institute of Education, University of London
home page: -